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Branded’s A-Z Beginners Guide to POS

Welcome to the ever-changing and diverse world of Point Of Sale. Here at Branded Design we want to make your experience exciting and unique, a bit like us! We have curated a beginners guide to the POS industry that will help you navigate your way through the lingo, substrates and processes.


Any viscous substance used in manufacture and closure or folding cartons.

B Flute:

 Flute thickness of approx. 3mm. It is commonly used for POS products, die-cut cartons and self-supporting products. B flute can be printed directly on or a printed sheet can be laminated.

BC Flute:

Double walled corrugated cardboard made from one B-flute and C-flute walled sheets. Suitable for packaging, approx. 6-7mm thick, it has great puncture resistance and excellent stacking.


A folding carton after cutting and creasing but before folding and gluing.


A paperboard used in the manufacture of light non-corrugated containers. It may be plain, lined or clay coated.

C Flute:

Corrugated cardboard, approx. thickness 4mm. Best uses include: product packaging and structural components for point of sale.


Computer aided design is drafting software which can modelled 3D objects and print dielines. It gives the designer information for layout and manufacture.


A natural unbleached, paperboard made usually from recycled paper.


 The four colours that are used in four-colour printed process; Cyan, Magenta, Yellow and Black.



 A substance applied in liquid form to the surface of paper or board to enhance and protect the printing. Coatings include varnishes, water based and energy curable coatings such as ultraviolet or infrared.


 A twin wall polypropylene sheet creating a corrugated plastic. It has a great printing surface, easily cut and creased and cost effective. Printing options include digital and screen. Finishes include die-cutting and digital cutting.


the use of sharp steel rules to cut specific shapes, boxes and containers from printed sheets.

Die cut

Die lines measure the form and shape of the bag, and is an aid in the artwork design phrase.

Digital Printing:

 Best for short runs and prints on demand. It bypasses the traditional route of making printing plates.

E Flute:

 Approx. thickness 1.5mm. Used for display packaging, and is thicker than F flute, it can be used where slightly more product support is required.

Flat Bed Cutter:

 Suitable for cutting, perforating, marking and routing a variety of substrates. Great for small to medium runs.

Glue Flap:

 Structural element of a folding carton blank, using adhesive to secure one panel to another.


 Grams per square metre.


A process by which a sandwich of film layers is bound together by adhesives, coatings or other polymers to form substrates with improved physical and chemical properties.


 The process of gluing a printed sheet, usually offset printed, onto a cardboard substrate. This is great for when high quality finishes are needed. Suitable for short runs to larger campaigns. The cardboard being mounted can be up to 7-8mm thickness.

Offset Printing:

 An indirect printing method in which the inked image on a press plate is first transferred to a rubber blanker that in turn “offsets” the inked impression to a press sheet. It provides the highest degree of precision, clarity and quality.


The Pantone name is known worldwide as the standard language for colour communication from designer to manufacturer to retailer to customer.


A versatile material which can be used to a range of POS products such as packaging, counter units, hangsell, signage and floor displays. It’s tough and lightweight. A range of printing options include: Offset, Digital and Screen Printing.


The level of quality at which graphics are printed. The higher the resolution, the better the quality of the printed graphics.


The additive primaries red, green and blue. The colours used by computer monitors.

Screen Printing:

A printing process that employs stencils adhered to tightly drawn screens. Ink is forced through the openings in the stencil and onto the substrate. Well suited for substrates such as glass, wood, thick plastics and textiles.

Vacuum Packaging:

A package from which the air has been withdrawn before sealing.


Is an engineered substrate that is versatile, light weight, strong and VOC-free board. It offers a sustainable alternative to MDF, particle boards and foamed core boards. It is perfect for short to medium term structural applications that require a high strength-to-weight ratio.

x board

Happy Reading! The Branded Team.