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Key Design Terms Every Marketer Should Know

It’s always super helpful when you have a deeper understanding of the design process to help you in your marketing efforts. Basic knowledge of design terms can help you communicate your ideas to the designer more clearly and achieve your desired outcome quicker! If you’re ready, let’s go! Alignment: The lining up of elements to achieve balance and order. There are four main ones: center, left, right and justified. Analogous: This colour scheme uses colours that are next to each other on the colour wheel. Eg: green, yellow, orange. Complementary: